Saturday, November 13, 2010

Craftsman Tools Ultimate Truck Buildout


Source Interlink Media had HCR jump into gear when Craftsman Tools asked them to build three custom trucks for SEMA 2010.  In the span of only two weeks the three new Ford trucks were designed, built, and delivered to Las Vegas for the big show.

I was involved from the very beginning of this fast paced project providing concept designs of the trucks for the initial meetings between Source Interlink and Craftsman.  From there I worked with the editors of Hot Rod, Diesel Power, and 4 Wheel and Off Road magazines to nail down the specifics of each build.  Each magazine would have their own truck that fit with their magazine's subject matter.

Hot Rod Magazine F-150
Hot Rod Magazine was given a two-wheel drive Super Crew F-150 that received a satin clear finish from Pete Santini.  A Ground Force lowering system and 22" KMC wheels completed the look.

4WOR Magazine F-150
4 Wheel and Off Road Magazine took delivery of a 4x4 F-150 and promptly installed a Pro-Comp lift system that allowed for clearance of the new KMC wheels and BFG tires.  An Edelbrock E-Force supercharger was installed as well.
Diesel Power F-250
Diesel Power Magazine ended up with the crowd favorite, a Power Stroke F-250 that also received a new suspension system.

All the trucks were then taken to Galpin Autosports where the HCR designed vinyl graphics were installed.

Watch out for an upcoming episode of Hot Rod TV chronicling the builds.

A special thanks goes out to publisher Jerry Pitt for keeping the builds in line and on time!