Saturday, April 16, 2011

HCR in Hot Rod Magazine

Pure Vision's Anvil Mustang gets a corner spot on the cover
The June 2011 issue of Hot Rod Magazine is a good one!  Pure Vision's latest halo car, the Anvil Mustang, has a full feature article showcasing all the great details of the build.  My rendering for the project is also printed in the article.

The Anvil Mustang on the track at Willow Springs

Rendering for the Anvil Mustang (top left)
Hot Rod also had me come up with a modern Z/28 Camaro concept for the cover story which pits the new Boss 302 against the ZL1 Camaro.  The boys at the magazine asked the question, "Where's the Z28?"  Actually it's on page 48...
Z/28 Camaro Concept
Also in the mag is a new Craftsman ad that I helped worked on.  I was asked to storyboard some ideas for a photo shoot that would showcase a few new tools in the Craftsman lineup.  This first version turned out well and there are more to come!
Craftsman ad that HCR helped to design






Tuesday, April 5, 2011

Big League Ferrari

Every now and then I get to work on a car that's just a little bit different.  And when one of my clients who is also a sports agent calls me up I know it's going to be something interesting.  This time around the vehicle being modified was a brand new Ferrari 458 Italia for a player on the Colorado Rockies.  Project planning on a build like this is absolutely critical and HCR makes it even easier on those involved.  With a set of illustrations in hand the client can present options to the owner and then lock down a design which the builder can then execute.  Everybody is saved the headache of wondering which wheels or paint options will look best because all of the information they need is presented in the project renderings.  In the end the car turns out just as planned.

Final rendering of the 458

Finished 458 front view

Finished 458 rear view